Conducting online marketing research in Russia

Online marketing research

Creating a Video Poll with STAFF EVALUATION

Media-enabled surveys offer more ways to learn from respondents. This is a great way to get better feedback, like an emotional response to an ad or concept.

The Benefits of Adding Media to Survey Questions

Adding media to survey questions is a great way to give respondents a better understanding of what you're asking. It can offer an element of accessibility for people who respond better to visual stimuli or for those who have trouble reading. Not only that, media components such as images and videos engage respondents and add a nice touch to the survey.

Media is especially useful for measuring more abstract concepts such as emotions and reactions. A picture is worth 1,000 words, and you can let it speak for itself to convey stronger information to respondents that you might not be able to put into words in a single written survey question.

Which media are used in survey questions

Media surveys are a great way to compare different concepts against each other, or to test and measure consumer reactions to their other, more emotional feelings. Many brands use image-based surveys to test corporate logos and color schemes or measure brand awareness. Videos and GIFs are a great way to test the concept of a pre-launch ad to see what consumers like or react to. Audio additions to your survey can be the perfect way to choose an introductory theme song for your podcast or check for accessibility issues, ensuring that the tone, pitch, and accent used is understandable and appealing to your target audience.

You can also let your audience answer questions with an image, which is great for testing ad recall. The survey tools (like STAFF EVALUATION) that offer them are a great help for people in all industries with different needs for audio and visual testing, just make sure you have permission to use all test media .

Tips and FAQs for media survey questions

What types of media can you upload to STAFF EVALUATION? questions?

We support 3 different types of media: images, videos and audio files. You can add them to any of our question types, including quizzes. You can also include images in the response options so that the respondent can select a visual response. There is no limit on the number of images you can include in your survey, but the maximum number of videos is 2 per survey.

Media, when used in moderation, can promote survey engagement, but when used excessively, can increase bounce rates. We do not allow videos as response options as they are usually too long for mobile surveys.

What file sizes and types are supported for media?

We allow one media per question (image or video). Recommended characteristics for each of them:

Size for media elements in HR surveys.


Size: 1920 x 1080 pixels, 10 MB

Ratio: 16:9

File type: jpg, jpeg, png, gif


Size: 1920px x 1080px, 100MB

Ratio: 16:9

Duration: less than 120 seconds

File type: avi, mp4, mkv, mov, flv, wmv


Size: 100 MB

Duration: less than 120 seconds

File type: mp3

Which plans let you include images, video, or audio?

Media add-ons are included as standard in all "STAFF EVALUATION" tariff plans. You can add as many images as you want to the questionnaire for any of the question types. You can add up to two videos to the questionnaire with a maximum length of 2 minutes. It is also recommended that audio files be no longer than 2 minutes.

Can you upload more than one image per question in the SCORE?

You can only upload one image or video per question type and one image per answer option. However, you can show two images side by side if they are uploaded as one photo. Try to provide a clear line of difference to show the left and right image.

For example:

Left: Upload two images as one for an A/B test question. Right: Use separate images in the answer options so respondents can choose their answer.

Can you use media in the PERFORMANCE EVALUATION test questions?

You can also add images to security questions and their answers. As with all SCORE questions that support media, you can add one image for a description and one image for each answer option.

Can you link to a video on a third party site?

We do not allow text or visual links of any kind to be added to our surveys. This is done to protect surveys from being redirected outside of the service. However, media files can be uploaded to questions to be included in the survey, keeping all respondents and data in one place.

How do I know if respondents have watched the video in full?

Respondents cannot skip questions (unless they are in the skip logic). This includes video - respondents cannot move on to the next question until the video is complete. If the video is too long and the respondent opts out, it will be considered broken and their responses will not be included in the final data. To encourage engagement and reduce dropouts, we only support videos up to 2 minutes long, although we recommend keeping them even shorter when possible.

How do I know what an image or video will look like?

On the platform "STAFF EVALUATION" It is recommended to preview the questionnaire before launching. This will show you a mobile screen mockup with an interactive version of your survey. While this is useful when reviewing your media survey, you can also see how the questions are formatted, identify any typos, and make sure your responses are shuffled before running. Respondents can zoom in on images, but it's best if they don't have to perform this action or rotate the device. We recommend uploading images in a vertical direction whenever possible to keep them vertical and as large as possible for the benefit of respondents.

If you have further questions about our media features or how to use STAFF EVALUATION, please contact our 24/7 customer service for assistance.

Do you want to distribute your survey? "STAFF EVALUATION" offers you access to millions of targeted consumers to receive survey responses from $1 per fill. Launch your survey today.

We offer sociological surveys and market research

About products and services

About political events and changes

Social problems of Russia and regions

Socio-political problems

Market segmentation and product positioning

Target and local consumer markets

Typology and loyalty of consumer behavior

Positions and effectiveness of a trademark, brand in the market

Company pricing strategy

Product and advertising performance testing

Socio-economic monitoring of the market

Publicity and trademark confusion

Motivation and expectations of the personnel of the enterprise

Value and corporate culture of the staff

Internal and external company image

Customer assessment of personnel performance

Socio-psychological climate in the team

Stability and leadership in the team

Media rating analysis


Development and implementation of intelligent systems for assessing personnel, employees, managers and other employees when hiring and existing employees.

The implementation of the innovative project is carried out with financial support of the Federal State Budgetary Institution "Fund for assistance development of small enterprises in the scientific and technical field"


The project is a resident of the Skolkovo Innovation Center

IC Skolkovo


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